Lighthouse Case Study

From end of 2002 through 2006 MassingPR, LLC was the PR Partner for all of the On Wall Street events which included:

  • High Performance on Wall Street
  • Web Services/SOA on Wall Street
  • Linux on Wall Street

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This benefited all participants involved from not only speakers but also exhibitors entering new technology verticals or sales channels network and get their message out effectively. On average every event had approximately 30 press attendees including breaking preview news.    Each year the brand and delegate and sponsorship attendance grew and the events still exist today.

 

Objectives:

  • Raise Conference and Events brand awareness prior, during after show.
  • Work with all show participant corporate communications departments and/or marketing directors to help them think about Branding through Publicity at event
  • Work with all reporters regionally or relevant to event theme for attendance or story development prior, during and post event.

 

 

Lighthouse & Flagg Managment Testimonial

Lighthouse Partners has worked with MassingPR on a number of projects, including as a key PR partner for the 'on Wall Street' event series and as strategic marketing counsel for Lighthouse clients, including leading-edge technology innovators focused on the financial services vertical. MassingPR has always provided an individualized service that has helped Lighthouse grow its business through referrals while retaining strong client relationships, resulting in repeat business. MassingPR has scored highly with our clients and business partners.

Peter C. Harris

Founder & President

Lighthouse Partners

"Jennifer Massing is one of the most knowledgeable financial markets PR and marketing professionals we know. She's the energizer bunny with a long list of contacts and skills to help any client achieve more awareness and branding in the marketplace."

Russell Flagg

President

Flagg Management Inc