Netik Case Study

Massing PR successfully helped Netik grow through corporate, product and service campaigns, increased sales and raised capital as a result of the almost eight years of Driven Publicity Public Relations approach to marketing undertaken by Massing and her team.

Objectives and Actions:

  • Crisis Management with CEO return
  • Corporate Event
  • Funding and Repositioning Campaigns
  • Raise company / product profile
  • Manage Corporate Events
  • Media Training of Spokespeople
  • Marketing Staff Training Services
  • Strategic Direction Research
  • 24/365 Access Service
  • Funding or Capital Campaigns
  • Thought leadership campaigns
  • Newsletter Template
  • Trade Show Signage
  • Tradeshow and Web site promotions
  • Premium Giveaways

Netik Testimonial

Jennifer Massing and Massing PR proved to be the right fit for Netik. They provide a combination of media training and coaching beyond what I have experienced from other companies. Jen is willing to listen to product strategy and provide competitive analysis of what the competition is doing and who could become competition. In addition, I believe the fundamental difference is that Jennifer's excellent preparation results in quality briefing and debriefing. This ultimately results in well tuned messages that gets communicated to the right people. Jen is a popular person in the financial news world and has provided excellent coverage across North America, Europe and Asia. She also has a strong understanding of the Private Equity and Investment Banking market due to several projects that she has undertaken. The result is a very rounded person who has an excellent work ethic. Due to the nature of international business Jen is on line 24/7 and willing to be on unsocial calls as required, and doesn't panic during difficult markets and/or events. She is always willing to help and even train new middle management as required.

John Wise Founder (former CEO) Netik LLC