The Massing Approach

Being the agency alternative, Massing views her clients as business partners and often is quoted modifying the old Vidal Sassoon hair care commercial slogan: "If you don't look good, I don't look good!"

Fundamental to MassingPR's business approach is a background briefing with key executives including partners or customers, covering any milestone or historic material related to your mission that will help uncover more information on your branding goals; and generally identify your competitive strengths/advantages, market pressures, short- and long-term challenges, marketing strategies and key messages.

This initial briefing will help ascertain the mix of publicity driven and marketing tools that will be most effective in helping achieve your strategic objectives - tangibly enhancing the climate in which you do business, which leads to establishing a building a strong "Brand through Reputation" in the industry and to all your public audiences leading to greater revenue.

Massing prefers to operate on a retainer basis due to the regular public relations and/or relationship maintenance required to drive best "true" results; however, Massing will work on a project basis, ensuring that in either case, the client is protected from hidden and unexpected costs for services.

MassingPR's Agency Alternative Virtual Team approach allows clients to tap into the most experienced talent pool of writers, designers, media trainers, strategy and market consultants, and event specialists on an as-needed basis.

Massing offers 24/7 365-day plug-in monitoring due to the nature of how the global news industry works. All but one client in eight years since inception have been referred - the one client has returned to launch a new company.

MassingPR, if engaged with your company, will not take on a competitor under the guise of other agency team representatives and boundaries of privacy in shared office spaces, networks and cubicles.

Client Testimonials

"Jennifer Massing and Massing PR proved to be the right fit for Netik. They provide a combination of media training and coaching beyond what I have experienced from other companies. Jen is willing to listen to product strategy and provide competitive analysis of what the competition is doing and who could become competition. In addition, I believe the fundamental difference is that Jennifer's excellent preparation results in quality briefing and debriefing. This ultimately results in well tuned messages that gets communicated to the right people. Jen is a popular person in the financial news world and has provided excellent coverage across North America, Europe and Asia. She also has a strong understanding of the Private Equity and Investment Banking market due to several projects that she has undertaken. The result is a very rounded person who has an excellent work ethic. Due to the nature of international business Jen is on line 24/7 and willing to be on unsocial calls as required, and doesn't panic during difficult markets and/or events. She is always willing to help and even train new middle management as required."

John Wise

Founder (former CEO)

Netik LLC

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To find out how Massing PR can help your firm achieve its media goals, please contact us

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Branding Through Reputation

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