The Massing Approach

Being the agency alternative, Massing views her clients as business partners and often is quoted modifying the old Vidal Sassoon hair care commercial slogan: "If you don't look good, I don't look good!"

Fundamental to MassingPR's business approach is a background briefing with key executives including partners or customers, covering any milestone or historic material related to your mission that will help uncover more information on your branding goals; and generally identify your competitive strengths/advantages, market pressures, short- and long-term challenges, marketing strategies and key messages.

This initial briefing will help ascertain the mix of publicity driven and marketing tools that will be most effective in helping achieve your strategic objectives - tangibly enhancing the climate in which you do business, which leads to establishing a building a strong "Brand through Reputation" in the industry and to all your public audiences leading to greater revenue.

Massing prefers to operate on a retainer basis due to the regular public relations and/or relationship maintenance required to drive best "true" results; however, Massing will work on a project basis, ensuring that in either case, the client is protected from hidden and unexpected costs for services.

MassingPR's Agency Alternative Virtual Team approach allows clients to tap into the most experienced talent pool of writers, designers, media trainers, strategy and market consultants, and event specialists on an as-needed basis.

Massing offers 24/7 365-day plug-in monitoring due to the nature of how the global news industry works. All but one client in eight years since inception have been referred - the one client has returned to launch a new company.

MassingPR, if engaged with your company, will not take on a competitor under the guise of other agency team representatives and boundaries of privacy in shared office spaces, networks and cubicles.

Client Testimonials

"Jennifer Massing was recommended to us by a top-tier financial advisor as someone who could help build our corporate image. Her company, Massing PR, was engaged to work with Market Systems Technology to improve our visibility in the Financial Service industry. She designed a comprehensive campaign to improve our image and promote our products and services. Jennifer has a great deal of experience in this industry segment. She understands the problems, knows the major vendors, consumers and industry leaders. Jennifer has a good working relationship with the trade press and knowledge of how the press operates. Once engaged she quickly produced plans for a campaign that included a schedule of press releases, thought leadership pieces, interviews and trade show appearances. She has a large portfolio of examples to use for guidance. Jennifer was able to explain the workings of PR to engineers and made us comfortable with the process. I hope to be able to engage her again and would recommend her to anyone wishing to tame the PR beast."

Jack Swan

Founder and CEO

Market Systems Technology

Contact Us

To find out how Massing PR can help your firm achieve its media goals, please contact us

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Branding Through Reputation

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