Massing Marketing Services

Based on Massing's initial Discovery approach and internal communications audit, the team will develop viable strategic angles for obtaining posiĀ­tive relationships and coverage in targeted media, reports and social networking sites. Since the reach and third-party credibility of key relationship influencers like media and analyst are the underlying reasons for maintaining an active public relations program, actual coverage is a natural end result.

To capitalize on key media opportunities, MassingPR will slice your story to suit the editorial slant of each targeted publication and to link to emerging trends while working to ensure that the company is properly positioned, and that your key messages are communicated using many of the services as listed.

  • Media Training for Company Executives and Spokespeople
  • Media Relation Development and Maintenance
  • Media List Development and Maintenance
  • Client Media and Analyst Road Shows
  • Press Conferences
  • Press Release Development and Distribution
  • Press 1:1 Briefings for Companies participating Tradeshows
  • Crisis Management Protocols
  • Social media relations Strategies and Programs
  • Key Message Development
  • Crisis Management Protocols
  • Company and Product Launches
  • Partner Collateral (e.g. Case Studies, Whitepapers, articles)
  • Editorial Calendar Development for Forward Feature Pitching
  • Bi-liners, Advertorials, Articles, Corporate Positioning
  • Press Release Development and Distribution
  • Press 1:1 Briefings for Companies participating in Tradeshows
  • Social media relations strategies and programs
  • Marketing Outsourcing
  • Marketing Directing
  • Marketing Training
  • Market Research
  • Marketing and Brand Awareness
  • Media Buying Calendar and Negotiation
  • Special Promotions
  • Web site Development and Banner Development
  • Internal or External Newsletters (electronic or print)
  • Direct Mail (Email and Print)
  • Logo Development and Taglines
  • Business Stationery (letterhead, business cards, etc)
  • Advertising Taglines
  • Sales and Product collateral (brochures, datasheets, sales kits, press kits, etc)
  • Internal and external communications audits
  • Customized research for landscape, product or other business development areas
  • Podcast and Videocasting services
  • Sales Team Product Scripts
  • Event Management
  • Sponsored or Hosted Roundtables
  • Product Launches
  • Company Briefings
  • Press Conferences
  • Company and/or Partner Events

Recent Clients

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Contact Us

To find out how Massing PR can help your firm achieve its media goals, please contact us

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Client Testimonials

"MassingPR has always provided an individualized service that has helped Lighthouse grow its business through referrals while retaining strong client relationships, resulting in repeat business. MassingPR has scored highly with our clients and business partners."

Peter C Harris

Founder and President

Lighthouse Partners