Massing Marketing Services

Based on Massing's initial Discovery approach and internal communications audit, the team will develop viable strategic angles for obtaining posiĀ­tive relationships and coverage in targeted media, reports and social networking sites. Since the reach and third-party credibility of key relationship influencers like media and analyst are the underlying reasons for maintaining an active public relations program, actual coverage is a natural end result.

To capitalize on key media opportunities, MassingPR will slice your story to suit the editorial slant of each targeted publication and to link to emerging trends while working to ensure that the company is properly positioned, and that your key messages are communicated using many of the services as listed.

  • Media Training for Company Executives and Spokespeople
  • Media Relation Development and Maintenance
  • Media List Development and Maintenance
  • Client Media and Analyst Road Shows
  • Press Conferences
  • Press Release Development and Distribution
  • Press 1:1 Briefings for Companies participating Tradeshows
  • Crisis Management Protocols
  • Social media relations Strategies and Programs
  • Key Message Development
  • Crisis Management Protocols
  • Company and Product Launches
  • Partner Collateral (e.g. Case Studies, Whitepapers, articles)
  • Editorial Calendar Development for Forward Feature Pitching
  • Bi-liners, Advertorials, Articles, Corporate Positioning
  • Press Release Development and Distribution
  • Press 1:1 Briefings for Companies participating in Tradeshows
  • Social media relations strategies and programs
  • Marketing Outsourcing
  • Marketing Directing
  • Marketing Training
  • Market Research
  • Marketing and Brand Awareness
  • Media Buying Calendar and Negotiation
  • Special Promotions
  • Web site Development and Banner Development
  • Internal or External Newsletters (electronic or print)
  • Direct Mail (Email and Print)
  • Logo Development and Taglines
  • Business Stationery (letterhead, business cards, etc)
  • Advertising Taglines
  • Sales and Product collateral (brochures, datasheets, sales kits, press kits, etc)
  • Internal and external communications audits
  • Customized research for landscape, product or other business development areas
  • Podcast and Videocasting services
  • Sales Team Product Scripts
  • Event Management
  • Sponsored or Hosted Roundtables
  • Product Launches
  • Company Briefings
  • Press Conferences
  • Company and/or Partner Events

Recent Clients


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To find out how Massing PR can help your firm achieve its media goals, please contact us

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Client Testimonials

"Jennifer Massing was recommended to us by a top-tier financial advisor as someone who could help build our corporate image. Her company, Massing PR, was engaged to work with Market Systems Technology to improve our visibility in the Financial Service industry. She designed a comprehensive campaign to improve our image and promote our products and services. Jennifer has a great deal of experience in this industry segment. She understands the problems, knows the major vendors, consumers and industry leaders. Jennifer has a good working relationship with the trade press and knowledge of how the press operates. Once engaged she quickly produced plans for a campaign that included a schedule of press releases, thought leadership pieces, interviews and trade show appearances. She has a large portfolio of examples to use for guidance. Jennifer was able to explain the workings of PR to engineers and made us comfortable with the process. I hope to be able to engage her again and would recommend her to anyone wishing to tame the PR beast."

Jack Swan

Founder and CEO

Market Systems Technology