About Massing PR

Jennifer Massing : 20 years in business consulting, marketing directing and public relations experience working successfully with technology companies building brands through reputation.

The Birth of The Agency Alternative

Drawing from years of entrepreneurial, full service integrated marketing agency service and corporate executive management experiences, Massing figured out quickly how to cut through piled mark-up fees and bureaucratic red tape that keeps ideas and projects from lifting-off and becoming tangible profitable results.

Launched at the Securities and Financial Market Association's technology management conference in June 2002 as "The Agency Alternative," MassingPR, LLC has serviced clients in the U.S. and overseas since inception with over 90% of business referrals based on successful client relationships.

Massing offers high-quality, personalized and cost-effective public relations, marketing director and advisory services to the arts, nonprofits, software engineering consulting and technology companies, particularly in financial services, seeking to improve their market position, launch new products, attract strategic partnerships and raise capital.

Massing combines her extensive in-house expertise working as an international marketing director and on multiple executive teams of her clients with Massing's "virtual team" of professionals, including writers, designers, strategy consultants, conference producers, publishers, research analyst and media pitchers. Massing designed client networks are contacted directly by founder and CEO, Jennifer Massing, who also manages all contact.

Massing's successful media outreach played an important role in Bank of New York Mellon (formerly Bank of New York) taking a majority equity stake in Netik, a leading financial software company delivering data warehouse solutions for data management and reporting.  Initially, Massing used public relations exclusively to raise the corporate profile of Netik, from May 2002 to 2004.  In 2008, Netik acquired Capco Reference Data Services and completed a buyout with capital from Symphony Technology Group. Netik continued to retain MassingPR through its Netik/CRDS acquisition year and retrain several marketers and other staff for marketing functions, as well as promote the company's new brand and business model until 2009.

Massing's placement of a [thought leadership] guest column by Gravitas Technology's CEO Jayesh Punater in the November 2005 hedge fund monthly magazine EurekaHedge, resulted in Gravitas securing its first private equity contract and entrance, estimated to be valued over $2 million. Other articles for clients resulted in 1st round founding and/or a strategic alliance.

Massing served as vice president for Metia, a London-based marketing communications company servicing the financial services industry, prior to founding MassingPR. From February 2001 to May 2002, Massing launched the company's first U.S. office in New York City and was responsible for North American operations including directing strategic client programs, building or introducing relations with media organizations and partners or vendors to the company, and setting business development strategy.

In August 1998, Massing joined THEBEAST.COM, a privately-held innovator in applying ASP technology for the delivery of real-time financial market data and analytics to traders in fixed-income, derivatives, FX, and equities asset classes. As global vice president of publicity and marketing until February 2001 Massing was responsible for all aspects of the brand. Massing's marketing efforts resulted in two founding rounds that included THEBEAST.COM receiving a multi-million dollar capital investment from Intel Capital in 2000.

From January 1995 to August 1998, Massing served as account manager at Spring O'Brien, a privately held public relations firm specializing in the travel & tourism and B2B industries.

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Client Testimonials

"Jennifer Massing and Massing PR proved to be the right fit for Netik. They provide a combination of media training and coaching beyond what I have experienced from other companies. Jen is willing to listen to product strategy and provide competitive analysis of what the competition is doing and who could become competition. In addition, I believe the fundamental difference is that Jennifer's excellent preparation results in quality briefing and debriefing. This ultimately results in well tuned messages that gets communicated to the right people. Jen is a popular person in the financial news world and has provided excellent coverage across North America, Europe and Asia. She also has a strong understanding of the Private Equity and Investment Banking market due to several projects that she has undertaken. The result is a very rounded person who has an excellent work ethic. Due to the nature of international business Jen is on line 24/7 and willing to be on unsocial calls as required, and doesn't panic during difficult markets and/or events. She is always willing to help and even train new middle management as required."

John Wise

Founder (former CEO)

Netik LLC